Case study, 2024

The unit economics behind a second machine.

In a 2024 interview, Forbidden Farms in Washington State laid out the actual cost-per-preroll math that led the operation to buy a second Hefestus machine.

Taylor Balduff of Forbidden Farms had been rolling by hand with spring-loaded hand boxes, at roughly 100 to 120 joints an hour per operator. After bringing in a Hefestus machine (the original Aura, purchased in 2017) set to one-gram prerolls, that number moved to 1,000 to 1,100 an hour. By the time of the 2024 interview, the operation had rolled an estimated 4 million prerolls on that first machine, and had since purchased a second, an AuraX.

100 to 1,100
Prerolls / hour, per operator
90%
Labor cost reduction
2nd machine
Purchased after ~4M prerolls

The cost-per-preroll math, worked out

Balduff's own numbers reduce to a simple per-unit cost: at $20 an hour for an operator rolling 100 to 120 by hand, labor runs about $0.20 per preroll. At 1,000 to 1,100 an hour on the machine, the same $20-an-hour operator labor cost drops to about $0.02 per preroll, a 90% reduction Balduff cited directly.

"It doesn't break. We're not constantly having to work on it, and there's not a bunch of parts to lube."

Taylor Balduff, Forbidden Farms, Washington State, in a 2024 interview

Why the second machine is the real signal

Labor savings on paper are one thing. Buying a second machine after years of runtime on the first is a different kind of evidence, it is what an operator does with their own capital once they already know exactly what the equipment costs to run and maintain, not what a vendor promises before the sale.

A note on timing: this case study documents a real result from 2024. It is presented here as a factual account of that outcome, not a claim about any current relationship.

Want the fuller framework this maps to? Read the labor cost savings guide, or see what else to measure before you commit capital.

Run your own cost-per-preroll math.